A first look at Avid Studio for iPad, and an extrapolation as to what it can mean for pro video editors in the short and longer term.
I was privileged to find out a few hours in advance of the public announcement of Avid Studio for iPad, since Avid contracted me to translate and localize the press release, as fortunately they often do. There was something about this press release that really intrigued me. It wasn’t so much the specific advantages that Avid Studio for iPad has over other editing apps for iPad, like offering both Storyboard and Timeline views in a single iPad app, or being able to import source material from anywhere inside or outside of the iPad. It was more the fact that the announcement was coming from Avid, and the spirit of the two quotes that appear at the end of the press release. In this article, I’ll give a first look at the app, define what it is (and what it isn’t), and extrapolate about what this can mean for video editing in the short, mid, and long term. Of course, I’ll include those two quotes that intrigued me so much.
Read the full article free in ProVideo Coalition magazine.