What are you talking about Allan? AJA, Matrox, and MOTU don’t manufacturer or sell cameras! How will the Blackmagic Cinema Camera take sales from AJA, Matrox, and MOTU? The reason is related to the DaVinci Resolve grading software that Blackmagic is including with the camera at no extra cost. Even though Apple bundled Color (which was an updated version of Final Touch) with Final Cut Pro 7, very few people I know actually used it, and it is effectively dead since Final Cut Pro 7 is no longer available for sale, and Apple doesn’t supply Color with Final Cut Pro X. Things will be different with Blackmagic’s inclusion of DaVinci Resolve with the camera, because almost all users (i.e. anybody who shoots in RAW mode) will need to grade their footage. Given DaVinci Resolve’s excellent historical reputation and the fact that purchasers of the camera will get a free license, many of them will likely want to invest in learning to grade with it, rather than spending cash on some other grading application. In this article, I’ll explore why this situation will mean less sales for AJA, Matrox, and MOTU.